Oxford

We believe that life is just better on bikes.

Better for our physical and mental health; better for our congested roads and the environment; but most importantly, so much better fun!

So, logically, the more time we can spend on two wheels, the better life gets. Our mission is therefore to make life on bikes better, by providing products which mean you can and want to spend more time on your bike.

As a business, we carry that concept of making things BETTER into everything we do: better products and service for our customers, better working conditions and opportunities for our team, better stewardship of the environment.